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Ralph Lauren has spent a billion dollars creating his brand and lifestyle image
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A $50 shirt with the Ralph Lauren brand on it sells for $100
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A $2500 couch with the Ralph Lauren brand on it sells for $10,000
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A $15 million yacht with the Ralph Lauren brand on it sells for $28 million
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Ciga believes a Ralph Lauren designed and furnished home costing $18 million
will sell for $36 million.
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Ciga Signature Home is a finished product, including everything from furniture
to art, books, silverware, and cars.
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Ciga is selling the Ralph Lauren lifestyle, known around the world.
Financial Information
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Investment: $14 million – for a four-house package.
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Term: 6 years; first home – three years; second, third, fourth, homes three
years.
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Investor Preferred Return: 20%
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Project Investor Profit: 30% annual return for six years.
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Investor Security: title to land, house and furnishings.
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